Website Privacy Policy
Last Updated: August 20, 2026
OTR Health & Wellness respects the privacy of visitors to our website and individuals who communicate with us.
This Website Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit the OTR Health & Wellness website, submit information through the website, or interact with certain online services associated with our practice.
OTR Health & Wellness provides services through separate legal entities associated with our Georgia and Florida operations, including OTR LLC and OTR PCB LLC. References in this policy to “OTR Health & Wellness,” “OTR,” “we,” “us,” or “our” refer to the applicable OTR entity associated with the services or location involved.
This Website Privacy Policy applies primarily to website and general business interactions.
Healthcare information maintained as part of a patient's medical record may be subject to additional privacy protections and practices described in the applicable Notice of Privacy Practices.
Information We May Collect
The information we collect depends on how you interact with OTR Health & Wellness.
Information You Provide
When you contact us or submit information through our website, we may receive information such as:
Name
Email address
Telephone number
Information submitted in a contact or inquiry form
Appointment-related information
Location or service preferences
Communications you send to us
Other information you choose to provide
Please use caution when submitting sensitive medical information through a general website contact form.
Website contact forms are not intended for medical emergencies.
Patient & Healthcare Information
When an individual becomes a patient or uses designated patient systems, OTR may collect and maintain information necessary to provide healthcare services.
This may include medical history, clinical information, laboratory information, treatment information, prescriptions, appointment information, billing information, and other information associated with patient care.
Patient information maintained by OTR as part of healthcare operations may be subject to HIPAA and other applicable privacy requirements.
Please review OTR's applicable Notice of Privacy Practices for additional information regarding the use and disclosure of protected health information and patient privacy rights.
How Website Inquiries Are Received
Information submitted through general forms on the OTR Health & Wellness website may be transmitted to an OTR email account associated with the @optimizedtr.com domain.
OTR currently uses Google Workspace for business email.
General website forms and ordinary email should not be considered substitutes for OTR's designated patient portal or secure patient-communication systems.
Existing patients should use the communication methods designated by OTR for clinical matters when instructed to do so.
Patient Portal, Electronic Medical Records & Scheduling
OTR Health & Wellness currently uses Tebra for electronic medical record and patient-portal functions.
Tebra is also used for appointment scheduling and patient appointment reminders.
When you interact with Tebra, information may be collected and processed through that service in connection with scheduling, patient communication, healthcare operations, or clinical care.
Use of third-party platforms may also be subject to the applicable provider's privacy and security practices.
Secure Patient Messaging & Phone Communications
OTR Health & Wellness uses Spruce Health for telephone communications and secure patient messaging.
Patients may be directed to use Spruce Health or another designated secure communication method for clinical communications.
OTR does not currently use ordinary SMS texting as its patient-texting platform.
Patients should follow instructions provided by OTR regarding appropriate methods for communicating clinical or sensitive information.
Laboratory Services
As part of patient care, OTR Health & Wellness may work with independent laboratory providers and laboratory-service platforms.
Current laboratory relationships may include:
Access Medical Labs
Quest Diagnostics
Fullscript or associated laboratory-ordering services when applicable
The laboratories and services used for an individual patient may vary.
When laboratory services are ordered or used, information necessary to facilitate testing, billing, results, or clinical care may be exchanged with the applicable provider as permitted or required by law.
Independent laboratory providers maintain their own privacy and security practices.
Pharmacy Services
When prescription treatment is clinically appropriate, information necessary to process, prepare, dispense, ship, or otherwise fulfill a prescription may be provided to an appropriately authorized pharmacy.
OTR Health & Wellness currently works with multiple pharmacy partners, and the pharmacy used may vary based on the medication, patient location, clinical circumstances, availability, and other factors.
Pharmacies are independent organizations and maintain their own privacy and security practices.
Payment Processing
OTR Health & Wellness uses Stripe for certain payment-processing functions.
When you make an applicable payment, payment information may be transmitted directly to or processed by Stripe.
OTR may receive information regarding the transaction necessary for payment, accounting, billing, customer service, and business operations.
Payment processing may also be subject to Stripe's privacy and security practices.
Website Analytics & Cookies
Our website is hosted through Squarespace.
Squarespace may use cookies and similar technologies necessary to operate the website and provide website functionality and analytics.
OTR also uses Google Analytics to better understand how visitors interact with the website.
Depending on browser settings and the technologies involved, analytics information may include information such as:
Pages viewed
Approximate geographic information
Device or browser information
Referral source
Time spent on pages
Website navigation and interaction information
Other technical information associated with website use
This information helps us understand website performance and how visitors use the site.
Advertising & Retargeting
OTR Health & Wellness does not currently use website visitor information for targeted advertising or retargeting audiences through Meta or Google.
OTR does not currently use the Meta Pixel.
If OTR's advertising or tracking practices materially change, this Website Privacy Policy should be updated accordingly.
Email Marketing
OTR Health & Wellness does not currently operate an email-marketing program through the website.
Communications related to appointments, inquiries, patient care, transactions, or other operational matters should not necessarily be interpreted as marketing communications.
If OTR begins using email marketing in the future, this policy should be updated as appropriate.
How We Use Information
Depending on the nature of the information and your relationship with OTR, information may be used to:
Respond to inquiries
Schedule and manage appointments
Provide healthcare services
Communicate with patients and prospective patients
Maintain patient and business records
Process payments
Coordinate laboratory or pharmacy services
Operate and improve the website
Analyze website performance
Protect the security and integrity of our systems
Meet legal, regulatory, professional, billing, or recordkeeping requirements
Enforce applicable agreements and policies
Carry out other legitimate healthcare or business operations
Information collected for patient care may be used and disclosed as described in the applicable Notice of Privacy Practices and as otherwise permitted or required by law.
How Information May Be Shared
OTR does not sell patient or personal information.
Information may be disclosed when reasonably necessary to organizations that support OTR's healthcare or business operations, such as:
Electronic medical record and patient-portal providers
Secure communication providers
Laboratories
Pharmacies
Payment processors
Website-hosting and technology providers
Analytics providers
Professional advisers
Other service providers supporting legitimate operations
Information may also be disclosed when required or permitted by applicable law, regulation, legal process, healthcare requirements, or professional obligations.
Where required, OTR uses appropriate agreements or safeguards with service providers handling protected health information.
Sale of Personal Information
OTR Health & Wellness does not sell patient or personal information.
We do not currently use website visitor information to create targeted advertising or retargeting audiences through Meta or Google.
Data Retention
OTR retains information for periods reasonably necessary to fulfill the purposes for which it was collected, support healthcare and business operations, comply with applicable legal and recordkeeping requirements, resolve disputes, protect legitimate interests, and meet professional obligations.
Different types of information may be subject to different retention requirements.
Information maintained as part of a patient's medical record may be subject to healthcare-specific retention requirements that differ from information submitted through a general website inquiry.
Data Security
OTR Health & Wellness uses administrative, technical, and organizational measures intended to protect information appropriate to the nature of the information and the systems involved.
However, no website, email system, electronic transmission, or data-storage system can be guaranteed to be completely secure.
For sensitive clinical communications, patients should use the patient portal, secure messaging platform, or other communication method designated by OTR.
Cookies & Browser Controls
Cookies and similar technologies may be used by Squarespace, Google Analytics, or other services necessary to operate and understand use of the website.
Your browser may allow you to block, delete, or restrict certain cookies.
Changing cookie settings may affect the functionality of some websites or services.
OTR's use of analytics or website technologies may change over time. This policy should be updated if OTR begins using materially different tracking, advertising, or marketing technologies.
Third-Party Websites & Services
The OTR website may link to or interact with third-party websites and services.
These may include patient portals, scheduling systems, laboratories, pharmacies, payment processors, or other resources.
Third-party organizations maintain their own privacy, security, and data-handling practices.
OTR's Website Privacy Policy does not control independently operated third-party websites or services.
Children's Privacy
OTR Health & Wellness's website and services are not directed toward children for independent use.
We do not knowingly use this website to solicit personal information directly from children for marketing purposes.
Healthcare involving a minor, when applicable, is handled in accordance with applicable consent, authorization, privacy, and healthcare requirements.
Your Privacy Choices
Depending on the information involved and applicable law, you may contact OTR regarding questions about personal information you have submitted through the website.
Patients seeking access to, amendment of, or other rights concerning protected health information should follow the procedures described in OTR's applicable Notice of Privacy Practices.
Website privacy requests and HIPAA patient-rights requests may be subject to different procedures and legal requirements.
Notice of Privacy Practices
This Website Privacy Policy is not a substitute for OTR Health & Wellness's HIPAA Notice of Privacy Practices.
The Notice of Privacy Practices describes how protected health information may be used and disclosed in connection with healthcare and explains applicable patient privacy rights.
Patients should review the applicable Notice of Privacy Practices provided by OTR Health & Wellness.
Changes to This Privacy Policy
OTR Health & Wellness may update this Website Privacy Policy periodically to reflect changes in our website, technology, services, privacy practices, or applicable requirements.
The updated version will be posted on this website with a revised “Last Updated” date.
Privacy Questions or Concerns
For questions about this Website Privacy Policy or general privacy matters, contact:
OTR Health & Wellness
Email: admin@optimizedtr.com
Georgia Location:
307 Canton Highway, Suite A
Cumming, GA 30040
Florida Location:
17320 Panama City Beach Parkway, #107
Panama City Beach, FL 32413
For questions or complaints involving protected health information or HIPAA rights, patients should also consult OTR's applicable Notice of Privacy Practices.